Russell Ord
Russell Ord
Passenger Clothing would like to welcome master of the still image, the legendary Russell Ord to the family.
On his path to becoming an internationally acclaimed photographer, Russell Ord has squinted down the lens at an intriguing mix of subjects over the years. He’s shot magazine covers of world-class surfers and helped deify celebrity chefs. He’s roamed with Uunguu Rangers in the Australian outback, island-hopped across tropical fantasylands and followed his photographic instincts through urban meccas. Meanwhile, his ocean images are celebrated for simultaneously implying the cruelty and majesty of the sea.
As one of the world’s leading surf photographers, Russ’s unique talents culminated in his documentation of a violent twist of Indian Ocean known simply as ‘The Right’. In pursuit of a unique, career-defining angle, Russ put himself in a situation where the ocean’s most powerful forces converge. The hard-won image served as the focal point for his celebrated documentary, ‘One Shot’.
While he remains a passionate and astute chronicler of the ocean’s moods, Russ suggests that evolving and diversifying is the key to a long and stimulating photographic career. “I realised very quickly if I wanted to keep working as a photographer I would have to develop other skills. Most of my work now revolves around capturing people’s stories, along with tourism and brand work.”
While professionally driven, Russ is very much the type of person who thrives on the opportunity to share his extensive knowledge. “It just about works in reverse,” he states. “By sharing my experience/knowledge, it inspires me to pick up the camera and shoot for the enjoyment. Watching someone develop a new skill and how ecstatic they are when the shot works out serves as a true reminder of why I started photography in the first place.”
Russ’s diverse range of experience, superior technical knowledge and gregarious nature mean he is uniquely placed to act as a mentor to other photographers. Time with Russ is not simply a tutorial; it’s a rollicking experience that ensures you come away both entertained and educated.
